Privacy Policy

1. Introduction

PeakOps ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our operational intelligence platform and related services (collectively, the "Service").

By accessing or using the Service, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with our practices, please do not use the Service.

This Privacy Policy should be read in conjunction with our Terms of Service.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide when using the Service, including:

• Account Information: Name, email address, phone number, company name, job title, and password when you create an account
• Business Information: Store locations, business addresses, and operational data you submit
• Communications: Messages, feedback, and correspondence you send to us
• Payment Information: Billing address and payment details (processed securely by our payment processor)

2.2 Information from Third-Party Integrations

When you connect third-party services to PeakOps, we may collect:

• Google Business Profile Data: Customer reviews, ratings, business information, and review responses
• Scheduling System Data: Employee schedules, attendance records, time and attendance data, and shift information
• Other Integrations: Data from other platforms you authorize us to access

2.3 Automatically Collected Information

We automatically collect certain information when you use the Service:

• Device Information: Device type, operating system, browser type, and unique device identifiers
• Usage Data: Pages visited, features used, actions taken, time spent, and interaction patterns
• Log Data: IP address, access times, referring URLs, and error logs
• Location Data: General geographic location based on IP address

2.4 Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to collect information about your browsing activities. You can manage cookie preferences through your browser settings. For more information, see Section 8 below.

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 Providing the Service

• Analyzing customer reviews and generating insights
• Delivering daily micro-checks and operational recommendations
• Tracking attendance and calculating engagement scores
• Processing and completing transactions
• Providing customer support

3.2 Improving the Service

• Analyzing usage patterns to improve features and functionality
• Developing new products and services
• Conducting research and analytics
• Training and improving our AI models using anonymized data

3.3 Communications

• Sending service notifications and updates
• Delivering daily micro-checks via SMS or email
• Responding to inquiries and support requests
• Sending marketing communications (with your consent)

3.4 Security and Compliance

• Protecting against fraud and unauthorized access
• Enforcing our Terms of Service
• Complying with legal obligations
• Responding to legal requests and preventing harm

4. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

4.1 Service Providers

We share information with third-party vendors who provide services on our behalf, including:

• Cloud hosting and infrastructure (Amazon Web Services)
• Payment processing (Stripe)
• SMS delivery services (Twilio)
• Email services
• Analytics providers
• AI and machine learning services

These providers are contractually obligated to protect your information and use it only for the services they provide to us.

4.2 Business Transfers

If we are involved in a merger, acquisition, financing, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any change in ownership or use of your information.

4.3 Legal Requirements

We may disclose your information if required by law or in response to valid legal requests, including:

• Court orders, subpoenas, or legal process
• Government or regulatory requests
• To protect our rights, property, or safety
• To prevent fraud or illegal activity

4.4 With Your Consent

We may share your information for other purposes with your explicit consent.

5. Data Retention

We retain your information for as long as necessary to provide the Service and fulfill the purposes described in this Privacy Policy. Specific retention periods include:

• Account Information: Retained while your account is active and for a reasonable period thereafter for legal and business purposes
• Review Data: Retained for the duration of your subscription plus 30 days after termination
• Attendance and Engagement Data: Retained for 12 months of rolling history
• Micro-Check History: Retained for 12 months
• Usage Logs: Retained for 90 days

Upon account termination, we will delete or anonymize your data within 30 days, unless retention is required by law or for legitimate business purposes.

6. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• Encryption: Data is encrypted in transit (TLS 1.2+) and at rest (AES-256)
• Access Controls: Role-based access controls and multi-factor authentication
• Infrastructure Security: Hosted on secure, SOC 2 compliant cloud infrastructure
• Monitoring: Continuous security monitoring and incident response procedures
• Employee Training: Regular security awareness training for all personnel

While we take reasonable precautions, no method of transmission or storage is 100% secure. We cannot guarantee absolute security of your information.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information:

7.1 Access and Portability

You may request a copy of the personal information we hold about you in a commonly used, machine-readable format.

7.2 Correction

You may request that we correct inaccurate or incomplete personal information.

7.3 Deletion

You may request that we delete your personal information, subject to certain exceptions required by law or legitimate business purposes.

7.4 Opt-Out of Marketing

You may opt out of marketing communications by clicking "unsubscribe" in any marketing email or contacting us directly.

7.5 SMS Opt-Out

You may opt out of SMS messages at any time by replying STOP to any message. See our Terms of Service for more details.

7.6 Exercising Your Rights

To exercise any of these rights, please contact us at privacy@getpeakops.com. We will respond to your request within 30 days. We may need to verify your identity before processing your request.

8. Cookies and Tracking Technologies

We use cookies and similar technologies for the following purposes:

• Essential Cookies: Required for the Service to function properly (authentication, security)
• Analytics Cookies: Help us understand how users interact with the Service
• Preference Cookies: Remember your settings and preferences

You can control cookies through your browser settings. Disabling certain cookies may affect the functionality of the Service.

We do not respond to "Do Not Track" signals at this time.

9. Third-Party Links and Services

The Service may contain links to third-party websites or integrate with third-party services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party services you access through our Service.

10. Children's Privacy

The Service is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected personal information from a child, we will take steps to delete such information promptly.

11. International Data Transfers

Your information may be transferred to and processed in countries other than your country of residence, including the United States. These countries may have different data protection laws. By using the Service, you consent to the transfer of your information to the United States and other countries where we operate. We take appropriate safeguards to ensure your information remains protected in accordance with this Privacy Policy.

12. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA):

• Right to Know: You may request information about the categories and specific pieces of personal information we have collected
• Right to Delete: You may request deletion of your personal information
• Right to Opt-Out: You may opt out of the sale of personal information (we do not sell personal information)
• Non-Discrimination: We will not discriminate against you for exercising your privacy rights

To exercise your California privacy rights, contact us at privacy@getpeakops.com.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on our website with a new "Last Updated" date and, where appropriate, by email. Your continued use of the Service after any changes indicates your acceptance of the updated Privacy Policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: